To create a creative culture, you need to have the infrastructure for it. This needs to be a top to bottom commitment. Creating a creative culture means aligning all the functions to the ideals. It means making sure the values of the company reflect it. This means the whole organizational structure has to support it.
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A company should create an environment that nurtures cooperation. It should remember that creative people, who core responsibility is to develop successful products, need freedom to act.
Manegment nurtures creativity by their actions. It is also nurtured through an environment that allows the right people to interact and act. A nurturing environment is more than colorful walls and action figures. It has to start with the physical design of the spaces the people are going to work in. When the design of the workplace is done right, it creates intersectional thinking, and a creative culture can emerge.
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