Is the AppleTV about to change?

It's not just to coming growth of the AppleTv as it is the decline of the iPods. 

In the last earning calls we learned that the iPods are in decline (as Apple new would happen). Apple don't see a future for iPods, they're are the past. Apple doesn't hold to products that are not and do not do "insanely great" as Steve Jobs liked to praise the products he loved.

at this stage the iPods take focus off other products and so a change is bound to happen. One product that Appled ones see a future for is the AppleTV. 

Now, The Apple TV was always under the iPods section and so, it has to move from under that section before they sack it. They could have moved it to the iMacs or Iphone section but it looks like Apple believe the AppleTV is going to grow. This means it needs its own category. 

A growth prediction means Apple is going to do something new and different with the AppleTV. Will it be games like some analysts think? I hope so, but I'm not sure that's the focus. Controlling the living room is an important strategy and Apple could do it. But they didn't do it so far, so what changed? That's the big question. 

Apple did acquired PrimeSense  (The company that created the technology for the kinect) but it doesn't seems like that product is already done and ready for shipment. Unless everything was ready and they just needed the tech, but there are many things they couldn't have prepared in advance like the circuitry which is part of the design loop. 

Well, things  are getting interesting.  

http://flip.it/snuj6 

Happy birthday Mac

This ad is still relevant. 

I'm not interested in the haters "witty" insights as to how Apple users are the one being brainwashed

30 years, and Apple had changed the world again and again. Creating new products and new categories. Other companies followed with good and not so good products for those categories, but you would not have Android with out iOS, you would not have Galaxy, and Nexus without iPhone. You would bot see modern tablets without the iPad, and to this day there never was a better music player than the iPod.

The brainwashing is not about "following" a company. It's about using what there is instead of looking at what could be. 

That is why we need Apple, because they break the barriers again and again. Because they create new playgrounds for others to play in. Playgrounds that others did not bother to try and create or didn't even imagine possible.

Apple put out a video to celebrate the event, and created a great page for it with great stories about the people who used the various versions. It's very Apple to talk about the people, to talk about the why. 

Happy birthday Mac, getting you into my life was one of the best gifts I ever got.

Happy birthday Apple. Glad you're still here. 

iPad Air ad, channels The Dead Poets Society

We've decided to watch The Dead Poets Society when we were very young. Too young. It was a hard experience. It was a wonderful. 

I can understand why Apple decided to use this. Not sure it works, some of the images are strangely juxtaposition with the sound. But it is beautiful. 

I can understand why Apple decided to use this. Not sure it works completely, some of the images are juxtaposition strangely with the sound.

But it is beautiful.