"When it comes to successfully implementing a data-informed approach to product analytics, it’s easy to find lists of tips and tactics. It’s much harder to put together a strategy you can return to time and again.
Every product is different, of course. There’s not a one-size-fits-all approach. But we do have common methodologies for framing questions and answering them, for figuring out what’s interesting in your data, experimenting, learning, and growing.
Amplitude has taken these best practices from across the industry and collected them in The Product Analytics Playbook. The first volume of the Product Analytics Playbook: Mastering Retention, is released today."
This post links to a free book about product analytics and focuses on retention. Just got it, and sharing to make sure people can grab it. Potentially this book should be a valuable resource.