Some time back, Apple made the "I'm a mac and I'm a PC" ads series. In it Apple made fun of windows all the time. It was funny and witty and it worked well (still so).
It worked mainly because Apple went for windows. They didn't go for window user (not directly). Samsung (being the copy cats that they are) are copying That notion but they miss by a mile. Why? Because in each and every ad they attack the USERS. They go as far as calling them names, hocking on their looks or type or person.
That's not how you gain traction, not how you make people care. Some ads are funny, yes, but all are forgettable. You can't win people hearts by making fun if them. That's just not how you do thing.
Well, I guess that is how you do thing when all you do is copy something without understanding it.